7-Eleven is looking to grab market share in a lucrative category that most convenience stores largely ignore.
The company’s new subscription program offers more value and convenience to Canadians who shop at its stores and e-commerce brands.
A new report from Packaged Facts offers insights into a market that contributes nearly $860 billion in purchase value to U.S. payments.
The report also showed 63% are likely to make a purchase at a special in-store event, such as popup shops, new brand collaborations or celebrity guest appearances.
The new Nice! line, with 1,000 SKUs across 25 categories, has been organized into three tiers: Everyday, Premium and Organic.