90+ Cellars unveils limited-edition Napa cabernet to mark 150th lot

BOSTON — 90+ Cellars has introduced a limited release wine to mark the brand's 150th lot, despite never having owned a vineyard, grown a single grape or taken on any major investment. Started in 2009 under the Latitude Beverage Company umbrella, 90+ Cellars curates wines from vineyards and wineries around the world, and bottles those wines under its own labels for less.

This latest lot is the company's 150th unique wine from a specific winery and region. The limited-release cabernet sauvignon from the historic Spring Mountain district in Napa Valley, Calif., sells for nearly $80 under the source label. 90+ Cellars is offering the wine for $40 under its own label. It’s part of the company’s business model wherein wineries sell premium oversupply to consumers at lower prices while maintaining anonymity. It’s been an essential factor for Latitude Beverage Company’s growth and what the company describes as a win-win for both wineries and wine drinkers.  

The virtual wine company now sells nearly half a million cases of wine annually.

“The landscape of the U.S. wine industry has gone through major changes since we first launched 90+ Cellars,” said Kevin Mehra, CEO, Latitude Beverage Company. “However, what remains to be true is that there are still opportunities to bring world-class wines to consumers at incredible prices. Lot 150 is a perfect representation of what our brand and business model are all about — making great wine more accessible.”

Lot 150 is full-bodied and dense with rich black currant and dark chocolate aromas mixed with subtler flavors of mint, anise and savory spice, according to the company. The wine is available for a limited time in retail locations in 15 states where 90+ Cellars wines are sold, and is also available for purchase online with direct shipping to more than 30 states nationwide.


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