Babies “R” Us has unveiled a new private label line for expectant and post-partum mothers called Koala Mom Essentials Maternity.
Offering affordable easy-to-wear basics that emphasize comfort, the line comprises seven essential separates that include T-shirts, leggings and a cardigan. The basic color palette of white, black and gray was chosen to make it easy for wearers to mix and match and dress up or down, as needed.
“Our focus was on creating the essentials that every expectant mom would want to wear during and after her pregnancy. We have expectant moms shopping with us all the time, so it just made sense to make things even easier by offering a true ‘one-stop shopping’ destination for all her maternity and baby needs,” said Kaia Canales, the in-house designer of the line. Canales has 15 years of experience designing for brands such as Calvin Klein, Petite Bateau and Old Navy.
Prices range from $14.99 for a tank top to $19.99 for an open front cardigan. The new private label maternity line is available online and in select stores.