NORTHBROOK, Ill. — Crate and Barrel has named Reese Witherspoon as the brand's newest ambassador. The ongoing partnership, which will also incorporate Witherspoon's own lifestyle and fashion brand Draper James, kicked off this week with the launch of home furnishings retailer’s holiday advertising campaign.
“We are honored to work with Reese, who expresses so many of the best qualities of our brand — style, warmth and optimism,” said Crate and Barrel president Steve Woodward. “Reese has shown the world she has an eye for design, and we're thrilled for her to showcase that as an ambassador for the company. Reese truly brings the unique Crate and Barrel experience and spirit to life.”
The holiday campaign — called “Make This Season Merry and Just Right” — features Witherspoon entertaining friends and family at home, accompanied by her favorite products from Crate and Barrel. The campaign, created by Crate and Barrel's agency of record Preacher, includes several national TV spots and placements across multiple digital and social platforms that will air through the end of the year.
Crate and Barrel has also rolled out select items from Draper James in stores and online at crateandbarrel.com. As a part of their longer-term relationship, Crate and Barrel and Draper James will release co-designed collections for spring and summer 2018 and beyond.