Daymon invests in team to spur private lable development across wellness category

STAMFORD, Conn. — Daymon on Thursday announced the continuation of its investment in developing a team of wellness experts with a field trip to Nat Expo West, one of three off-sites planned for the group. The trips align with the course’s mission to increase education around wellness trends and spot movements in the food and CPG industry.

Daymon kicked off its investment in developing wellness connoisseurs in November 2016, where 46 participants representing all parts of the Daymon business globally were selected to participate in a 12-month program designed to offer in-depth training in wellness.

"The wellness category has enjoyed tremendous growth while at the same time, is experiencing rapid changes in trends, technology and regulations.”

“The wellness category has enjoyed tremendous growth while at the same time, is experiencing rapid changes in trends, technology and regulations that require specific knowledge and expertise,” stated Jorgensen, director of Global Thought Leadership — Wellness and leader of the Wellness Expert Training Course. “As Daymon continues to lead this fast-paced industry, we have developed this highly-specialized training course to ensure our associates are true experts in the field.”

The training course covers a range of topics from the perspectives of consumers, retailers and producers and includes trends and technical knowledge in organic, natural and clean-label/free-from categories.

“Expo serves as a great resource for identifying the latest trends in Wellness for both consumers and retailers,” Jorgensen said. “As the natural products industry is ever-changing and increasing in popularity year-to-year, attending this conference was essential for the group.”

The training course will continue through October, and participants will log more than 80 hours of training through the off-sites and nine distance learning sessions. “I’m eager to continue our work this year and am looking forward to seeing Daymon’s first class of Wellness Experts complete the course in October,” Jorgensen said.

 

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