Is eBay about to give Amazon a run for its money? A partnership with Spring, a leading online retail destination, will give eBay shoppers access to hundreds of brands across clothing, shoes, accessories, jewelry and beauty — including merchandise from David Yurman, Rag & Bone, Mango and Cloe.
“Spring’s mission is to bring top brands to consumers at a variety of tastes, style and prices,” said Alan Tisch, founder and CEO of Spring. “Our new partnership with eBay helps further this mission and expand our reach. Both Spring and eBay are committed to offering unparalleled selection across the best brands — including the newest, hottest styles, sold-out or hard-to-find merchandise, and great deals for every price and style.”
With more than 171 million active buyers worldwide and 370 million downloads of eBay apps, the eBay marketplace is prepared to leverage its scale to connect brands with shoppers.
“The Spring and eBay partnership is evidence of a growing trend in which retailers are partnering — instead of competing — with other retailers,” said Jill Ramsey, VP of Merchandising at eBay. “We recently debuted a new brand campaign — “Fill Your Cart With Color” — signaling a deep commitment to delivering a more visual and personalized site experience. Now, with Spring, we can bring even more coveted merchandise to our buyers, making it easier than ever to discover their own version of perfect.”
The addition of Spring as a marquee eBay seller with a dedicated storefront is just one way the marketplace is stepping up its efforts in the apparel space. Will the next step be the development of private brands?