LONDON — Feelunique, a leading European online beauty retailer, is getting ready to launch a concessions platform in September that will expand its current offering of more than 28,000 products across 500 brands.
The platform will enable established beauty brands with a retail or direct-to-consumer business model to diversify and join the Feelunique platform and community, gaining valuable access to its international millennial customer base. It will also provide emerging brands and entrepreneurs the opportunity to access Feelunique’s international database of more than 1 million active customers. Feelunique added that some brands will have their own designated areas on the new platform, so they can fulfill any orders they receive via the online beauty retailer.
It’s a potential win-win for brands and customers alike. Reporting on Feelunique’s plans to launch the new platform, Tamebay pointed out that it “has the feel of a marketplace designed for brands rather than retailers so [the platform] may be best suited for those with their own private label beauty products.” Customers, meanwhile, will have more products and brands to choose from and, since brands will have their own designated areas, an easier time finding the products they want.
Feelunique’s concessions platform will be provided by Mirakl, the same global provider of concessions platforms that worked with the Beautyst, a site acquired by Feelunique in April 2017.
“The launch of our concessions platform is a very significant strategic enhancement of Feelunique’s digital beauty platform and our ‘beauty without boundaries’ proposition. It will allow Feelunique to expand its already unrivalled portfolio of brands, add a further channel to our offering and provide brands with access to our highly sought after customer base,” said Joel Palix, CEO of Feelunique.