NEW YORK — Foot Locker and Timberland have teamed up with hip-hop recording artist Nas for the launch of the Fall 2017 Legends Collection — a limited-release series of Timberland boots available exclusively at Foot Locker Legends Club locations.
To bring the exclusive collection to life, each monthly drop (volumes VII to X) will be accompanied by a custom animation video short, the first of which launched late last week on Foot Locker's YouTube channel. The videos document pivotal milestones in the artist's personal journey, with Nas telling the stories in his own words, from his early days in Queens to the moment he was discovered.
"Before you become what you will, you start as who you are," Nas said. "Timberland boots have been part of my journey from the beginning, and the Legends Collection partnership with Foot Locker connects our paths and illustrates how, like any story worth telling, it has to evolve to make us who we are today."
Volume VII (retailing for $150) is available via Foot Locker's App Launch Reservation in select New York City locations. Volume VII will be available on footlocker.com and in Legends Club locations nationwide Sept. 30. Monthly releases to follow the September launch include Volume VIII, a six-inch premium strap boot with an asymmetrical strap and sleek blackout leather, fabric and hardware (Oct., $160); Volume IX, a six-inch field boot with velvet collar (Nov., $175); and Volume X, the six-inch premium in boot mauve shadow with contrasting port collar (Dec., $190).
The Legends Collection campaign was created and art directed by Pereira & O'Dell with animation executed by Gentlemen Scholar.