NEW YORK — Sequential Brands Group has announced a multiyear collaboration between yoga, fitness and wellness brand Gaiam and actress and activist Jessica Biel. It will include a capsule collection co-designed by Biel that is expected to debut in stores fall 2018.
“Jessica Biel is the perfect ambassador for the Gaiam brand. She is a wife, mom, actress and activist who is passionate about health and fitness and works hard to maintain a balanced lifestyle,” said Eddie Esses, president of Sequential's active division. “Through this partnership, we have an incredible opportunity to showcase the Gaiam brand and further expand its awareness.”
The 20-year-old brand is dedicated to making yoga, fitness and wellness accessible to customers via a distribution network that consists of approximately 38,000 retail doors, 19,000 stores-within-stores, 5,000 category management locations, e-commerce and a mobile platform that features Yoga Studio — a leading paid yoga app for Apple, mobile and tablet devices with more than 2 million downloads to date.
“Health-and-wellness are important to me, which is why I'm thrilled and honored to be Gaiam's first brand partner,” said Biel. “Beyond using and wearing Gaiam products, I know them to be a trusted name in this space. More importantly, they put an emphasis on accessibility for all people. I believe that fitness and wellness choices are individual, which is why my vision for this collaboration is to demystify the yoga experience and create something for all fitness levels.”
The Jessica Biel Signature Collection by Gaiam will feature an assortment of activewear and yoga accessories, including capris, leggings, tops and jackets.