Harris Teeter's 'Free From 101' initiative marks trend toward clean ingredients

MATTHEWS, N.C. — As part of the trend toward clean ingredients, Kroger subsidiary Harris Teeter last week launched its "Free From 101" initiative, letting shoppers know that the product they are about to put into their shopping cart is free from any one of 101 artificial preservatives and ingredients.

The items are identified by a new blue tag at the shelf. "The program is designed to make it easy to select healthier options at shelf without having to read every ingredient label," the grocer stated. "We have done the work for you by identifying items we carry that are free from" such things as additives, antibiotics, artificial colors or flavors, partially hydrogenated oils, nitrates and high fructose corn syrup, just to name a few.

The full list of 101 ingredients is available on the company's website

 

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