Huckberry adopts Centric SMB amid aggressive private label growth

CAMPBELL, Calif. — Huckberry, a men’s lifestyle company based in San Francisco, has selected Centric Software to provide its Product Lifecycle Management solution.

Huckberry curates a selection of apparel, outdoor gear, home goods and accessories from a variety of brands on its e-commerce platform. The company used to depend on email and document sharing to communicate and build up product ranges. Once it added a private label division, product development within the company expanded. The company decided the time was right to invest in a digital solution that would support the needs of its growing business.

“We’re growing rapidly, we’re a small team and we all wear many hats,” said Rachel Metcalf, development lead at Huckberry. “Our private label division is particularly experiencing aggressive growth. From previous experience, I know that a PLM system is very important to make sure we stay consistent, avoid mistakes and maximize efficiency. Private label is quite new at Huckberry, but we got moving on PLM selection as soon as it became clear we needed a system to support product development.”

Huckberry decided to implement Centric SMB, a cloud-based PLM solution tailored for small- and medium-size businesses.

“I’ve used many PLM systems, but Centric has always been one of my favorites. It’s easy to use, easy to learn, easy to configure and roll out, and dependable. The support team is only ever a phone call away and will answer questions promptly — you don’t have to email random support websites. The system is very highly configurable and is as simple as turning on a button or clicking a box. Centric is not a rigid ‘one solution fits all’, but is easily configured to what each company needs yet no coding is required to get it to work the way you want it to,” added Metcalf.

The Centric Visual Innovation Platform is a visual, fully digital collection of boards for touch-based devices such as iPad, iPhone and large-scale, touchscreen televisions.


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