It's official, Lidl banners now open for business

ARLINGTON, Va. — Ahead of its grand opening this week, Lidl released its first-ever U.S. pricing leaflet, which included deals at the first 10 stores.
 
The first 100 customers to arrive at each location on June 15 received a wooden coin for a chance to win up to $100 in Lidl gift cards, the company stated.

Lidl also kicked off its food theme weeks with the Italiamo range, which includes authentic specialty items that Lidl is able to bring to customers direct from Italy. Shoppers can whip up a budget-friendly authentic Italian meal for under $10, with unique items such as Lidl’s 99-cent 19-inch spaghetti.
 
Shoppers were able to celebrate the grand openings with Lidl’s Allini Prosecco — recently named Sparkling Wine of the Year at the 2017 INDY International Wine Competition — for $8.99, roughly 40% cheaper than the leading Italian Prosecco on the market. From freshly baked butter croissants for 39 cents, to Fairtrade assorted chocolate bars for 79 cents, Lidl’s pricing held true to its commitment to deliver top quality at the lowest possible prices, the company stated.

Customers can access additional sales and specials by downloading the grocer's new app.
 
Other grand opening highlights included a 22-inch kettle grill for $19.99; Lidl’s black angus all-American beef patties for $3.49 a pound; fresh, never frozen, all-American pork tenderloin for $2.49 a pound; Lidl’s insulated thermal bottle for $3.99; fresh pineapples for 89 cents; tropical mangos for 39 cents and natural vanilla ice cream for $1.99 per tub. And for those who prefer refreshments to-go, Lidl’s stainless steel blade smoothie maker sold for $12.99, with travel cups included.
 

Login or Register to post a comment.