Leveraging tech solutions to drive consumer traffic

PITTSBURGH — As more retailers roll out a buy online and pick up in store option, it’s become increasingly vital to update ever-changing information, particularly store hours and locations. Digital knowledge management provider Yext and retail app platform Branding Brand have created a single place where managers can make these types of updates.

"Branding Brand's integration in the Yext App Directory gives enterprise retail brands with hundreds of stores one place to maintain and update their digital knowledge," said Marc Ferrentino, chief strategy officer of Yext. "It makes sure retailer information is discoverable and in-sync across their mobile sites, apps and the digital ecosystems, driving foot traffic and sales."

The pre-built integration is available in the Yext App Directory as "Branding Brand for Stores."

According to Branding Brand client data, store locator views from smartphones have increased as much as 25% during Christmas week. A 2016 holiday shopping survey said 50% of shoppers planned to buy online and pick up in store more than the previous year.

"As brands decide to extend and reduce hours throughout the year, especially during the holidays for last-minute shoppers, they'll have one place to instantly update this information and trust it's displayed accurately for customers," said Chris Mason, CEO of Branding Brand.

A solution like this one potentially saves time and minimizes the possibility of human error, since updates only need to be made in once place. It can also help establish reliability and trust between retailers and shoppers.


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