Lidl US secures 104 medals at INDY International Wine Competition

ARLINGTON, Va. — Lidl US became the most successful exhibitor in the history of the INDY International Wine Competition last week, with 104 medals won for its selection of high quality wines at the 2017 competition, the retailer announced Tuesday. The prestigious awards include Sparkling Wine of the Year and 5 Best of Class trophies, as well as 6 Double Gold, 17 Gold, 64 Silver and 17 Bronze medals. This major win comes on the heels of Lidl’s top performance at the 2017 L.A. International Wine Competition, where Lidl was also the top performing retail exhibitor, with 101 medals earned, including 16 golds and 5 best of class.
 
"This is a truly extraordinary performance by a U.S. retailer,” stated Christian Butzke, the INDY’s chief judge and Purdue’s wine professor. “This type of dominance, in terms of both quality and selection, has never been seen at the INDY International Wine Competition in the past 25 years. Lidl’s performance is even more amazing as — according to comments from our professional wine judges — the 2017 INDY International wine entries were of unprecedentedly high quality across the board.”

"It’s incredibly exciting to have some of the country’s leading experts respond so enthusiastically to our wine range before we even open our doors.”

“I am delighted by Lidl’s performance at the 2017 INDY International Wine Competition,” said Adam Lapierre, director wine for Lidl US. “The sheer number of awards speak for themselves and it’s incredibly exciting to have some of the country’s leading experts respond so enthusiastically to our wine range before we even open our doors. I am particularly excited that our Allini Prosecco DOCG has won Sparkling Wine of the Year — this is a great quality wine that we'll be offering at a market-beating price.”  

Nearly 2,000 wines arrived at the 26th INDY International this May for the nation’s largest independent and scientifically organized wine competition in the United States. Lidl’s California Free Rain Viognier and Spanish Velada Pink Moscato were among several others recognized as both Best of Class and Double Gold medals winners. One of Lidl’s biggest wins came from their Allini Prosecco DOCG, which earned the title of Sparkling Wine of the Year, Best of Class and a Double Gold medal.

Lidl’s success underscores their unique approach to the wine category. Lapierre has tasted more than 10,000 wines in the last two years while curating the grocer's assortment.
 
Lidl will launch its first U.S. stores on June 15 in North Carolina, South Carolina and Virginia.

 

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