Martha Stewart Crafts expanded line to hit Michaels shelves this month

IRVING, Texas — The wait for the Martha Stewart Crafts exclusive line of paints and tools at Michaels is finally over. The line is part of an expanded assortment of more than 800 new paints, finishes, stains, stencils and décor tools.

The retailer announced plans to roll out its largest expansion of paints and tools in March of this year.

"By adding hundreds of new craft paint options and tools, along with offering expert tips and improving product placement in store, we are making it easier than ever for customers to make their home DIY dreams a reality," said Carrie Walsh, SVP of marketing, Michaels. "We are especially delighted to be offering what customers have long been asking for — a deeper craft paint assortment for simple home projects from Martha Stewart, a leading authority in the craft and home décor space."

The expanded Martha Stewart Crafts collection will introduce customers to new, premium-level products and trend-right techniques, such as large-scale stenciling, watercolor and marbling finishes, Walsh added. Specific Martha Stewart Crafts paint product introductions include watercolor craft paint, multi-surface paint, home décor paint, vintage décor paint, sea glass paint, milk glass paint and marbling medium. New tools and accessories are also included.

"We have taken great care in creating quality products that reflect both the latest trends in crafting and the timeless aesthetic of the Martha Stewart brand," said Martha Stewart. "We have the best selection anywhere of paints and products that include more than 200 colors, the first-ever watercolor craft paint and several other mediums and tools that make the line a leading source for shoppers."

Joining Martha Stewart Crafts products on Michaels shelves are Artminds, Americana, Crafts Smart, FolkArt, Krylon and Rust-Oleum, all of which are also expanding their lines with updated product assortments.

The rollout of the expanded paint department and DIY Home Décor collection will begin this month both online and at more than 1,000 Michaels stores.


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