BEAVERTON, Ore. — Digimarc, a provider of innovative and comprehensive automatic recognition technologies, including the Digimarc Barcode, has brought on Nike executive Aimee Arana as EVP of sales and business development. This hire is part of the company’s plan to bolster its leadership as it positions itself to tackle key growth initiative. Arana, who has more than 20 years of consumer products and retail sales experience, will be responsible for developing geographical and product market strategies.
"As the retail industry evolves, there is a significant opportunity for brands to harness digitalization," said Arana. "Throughout my career working for a leading consumer products company and selling to large retailers, I have observed the growing influence of digital technologies. Digimarc Barcode is an amazing invention that will help national and private brands, and their trading partners, engage better with consumers, sell more effectively and efficiently, and remain competitive in very challenging markets."
Digimarc was impressed by Arana’s record of leading and executing successful sales and marketplace strategies on behalf of large brands. Most recently, she was VP and GM of the North America Women's Division at Nike. Her responsibilities included management of customer relationships, directing sales processes and driving sustainable business growth. Her rise in the ranks at Nike included valuable international and general management experience, including two years as GM of Nike Canada.