BOSTON — Boston-based e-commerce destination Rue La La has chosen Erin Robertson, winner of "Project Runway" Season 15, to curate and model for a boutique made up of her style selections.
The online boutique launched April 17 and will be available for a very limited time only. Collection pieces featuring sequins, bright and bold colors and feminine details were handpicked by the designer, and also include accessories. "From the makeup choices to fashion selects to set creation, each step of the collaboration was vibrant and lively," said John Camilleri, executive creative director, Rue La La.
The brand's in-house studio creative team produced a hand-painted banana-themed backdrop for the shots. "She exudes confidence, which is everything our brand embodies. Perfect fit!" said Camilleri.
The boutique will be open on RueLaLa.com until 11 a.m. Wednesday, April 19.
Rue La La is an off-price, online style destination that offers 16 million members men's, women's and children's apparel and accessories; home décor and accents; and exclusives, such as this curated boutique.