Southeastern Grocers offers customers Plenti under new loyalty program

NEW YORK — The grocery banners flying under the Southeastern Grocers umbrella, including Bi-Lo, Fresco y Más, Harveys and Winn-Dixie, earlier this month announced the migration of its loyalty card program to Plenti, the first U.S.-based loyalty coalition that cuts across a number of major retail and consumer brands.

“At Southeastern Grocers, we are always looking for ways to provide better value to our customers," stated Sharry Cramond, chief marketing officer, Southeastern Grocers. "Our new rewards program with Plenti provides our customers the ability to not only gain savings on gas, but on groceries as well. The new program will therefore offer more ways to earn, more ways to save and even greater flexibility for our customers.”

"At Southeastern Grocers, we are always looking for ways to provide better value to our customers.”

Southeastern Grocers will launch Plenti throughout all stores as of April 5. The full roll out follows a successful Plenti launch in Harveys Supermarkets late last year. After that date, Plenti members can earn one Plenti point for every $2 spent at Southeastern Grocers stores, and will earn even more when they buy products with bonus point tags across the store.

The announcement comes one month after Southeastern Grocers announced a significant commitment to its own brand program. All told, some 3,000 SKUs will be transformed with new packaging, and the company will be launching three new brands — SE Grocers Essentials, which focuses on budget household basics; SE Grocers, products that have the same taste and quality of established brands; and Prestige, which offers such specialty and indulgent products as ice cream.

Plenti is a U.S. coalition loyalty program comprised of widely known companies, which include: American Express, AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car, Hulu, Expedia and Chili’s Grill & Bar.

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