Target’s whimsical Antsy Pants kits promote active play

Target’s exclusive Antsy Pants kits are designed to inspire kids to fire up their imaginations and build their own adventures.

It’s the big box retailer’s way of addressing climbing obesity rates by encouraging active play. Each Antsy Pants purchase is also helping Target + KaBOOM! build playgrounds, parks and community spaces. In the first year alone, Antsy Pants is expected to donate more than $150,000 to build play spaces for kids across the United States.

Antsy Pants kits

“Antsy Pants is special because it helps us do two very important things,” said Scott Nygaard, SVP, merchandising, Target. “We’re inspiring active play in kids, while helping communities across the U.S. through our partnership with KaBOOM! It’s win-win, and an incredible way to play.”

Antsy Pants kits start at $19.99 and come in three sizes, with a variety of imaginative fabric covers and easy-to-assemble poles that let kids design their own play settings.


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