U.K. apparel brand heads stateside to Sears

HOFFMAN ESTATES, Ill. — Regatta Great Outdoors, one of the largest outdoor and leisure clothing companies in the U.K., is making its official U.S. retail store debut exclusively at Sears with shops inside 11 Sears locations throughout the New England area.

“Our members’ tastes change quickly so we are always looking for partners who can help keep our assortment fresh,” said David Pastrana, president of Sears Apparel. “Regatta is a long-established apparel leader that knows its customer well and was selective about who they made their U.S. debut with. Sears is proud to be Regatta’s exclusive home and we welcome American shoppers to discover this great brand.” Based in Manchester, England, Regatta Great Outdoors has outdoor clothing, footwear and equipment offerings in the men’s and women’s categories.

“We chose Sears for our American debut because their customers align well to the type of enthusiasts who have fallen in love with the Regatta brand in Britain and across Europe,” said Keith Black, CEO of Regatta Great Outdoors. “With its seasonality, vast outdoor adventure and leisure options, New England is the perfect region to introduce the brand.”

Following recent launches of the R1893, Simply Styled and Simply Emma brands, Sears plans to continue offering shoppers fresh, differentiated assortments. The Regatta Great Outdoors collection is now featured in 1,800-sq.-ft. shops inside the following Massachusetts Sears locations: Saugus, Burlington, Auburn, Peabody, Braintree, Natick and Hyannis, as well as Salem and Nashua, N.H., Warwick, R.I., and South Burlington, Vt. The collection will also be available on Sears.com starting this fall.

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