For the first time, market share stands at 30% or above in 15 of the 20 countries tracked for PLMA’s International Private Label Yearbook.
To combat uncertainty and stretch dollars, 89% of millennials are buying private label brands, IRI noted, as compared with 81% of the total population.
According to the Harris Poll's research, while brand equity in the retail category has held steady over time, a different pattern emerges when millennials are singled out versus baby boomers.
The agreement is expected to increase the overall appeal for Italian products in the U.S., ICE reported.
The new Great Value Ketchup was introduced in May and will be available in all Walmart Supercenters by July.
From 2015 to 2017, Tom Lee served as VP merchandising operations, U.S. e-commerce for Walmart, where he built out supply chain functions for the global e-commerce division.
Its two-pronged approach to win customers and differentiate itself was to overhaul its e-commerce platform and invest in its private brands.
Private label market share dropped to 17.4% in 2016, according to Nielsen. Innovative healthcare products may be the path toward recapturing some of that lost share.
Target’s exclusive Antsy Pants kits are designed to inspire kids to fire up their imaginations and build their own adventures.
An essential part of J.C. Penney’s turnaround strategy is a continued focus on private-label brands.