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Bloomberg: Kirkland Signature spirits proves uplifting to Costco

Own-brand spirits are proving to be a significant boon to Costco's bottom line, Bloomberg reported Thursday. "Kirkland Signature has been key to its success. The retailer began selling wine under the brand in 2003, followed by spirits in 2007. It also has a line of craft beers," Bloomberg reported. And where many store brands emphasize value, Kirkland Signature spirits emphasize quality, the report noted. “Private label continues to grow as a dominant strategy in retail — especially when it migrates from being a ‘label’ to more of a ‘brand,’ which Kirkland has done,” David Bassuk, managing director at consulting firm AlixPartners, told Bloomberg. “Now it’s a well-known name and gives the consumer a perception of value and a good deal.” (Bloomberg)