Moving forward, Daymon sees an own brand industry that outpaces national brand players via the kind of retailer-supplier private label collaboration found across Europe.
To showcase the category’s increasing popularity, the PLMA has planned a special exhibition at its annual trade show in Chicago.
The company's store brands represented 22.6% of front store sales in the quarter — up nearly 80 basis points from last year.
Millennials were most likely to choose own brands, IRI reported. As many as 91% of the echo boomers reported buying private label options, compared with 78% of seniors.
It’s a move that helps build trust in the Target’s private brands and resonates with parents who are looking for cleaner food choices for their children.
Its private-brand home line of products includes multicolored notebooks, index cards and erasers, and many are available for less than $1.
OTC PL manufacturers are heading into a busy period with NACDS TSE taking place in San Diego next month. Check out what else is in store this year.
For the first time, market share stands at 30% or above in 15 of the 20 countries tracked for PLMA’s International Private Label Yearbook.
Price optimization and a focus on own brands remains a key focus for Fred's front-end transformation, CEO Mike Bloom said.