Amazon has more than half its customers in some form of brand intimacy, where they feel personally connected to that brand, compared with 42% for Whole Foods customers, according to MBLM.
Food & Bev
Currently, Whole Foods possesses a 2.7% market share of the $611.9 billion supermarket industry, according to IBISWorld.
According to the FMI Trends findings, overall shopper ratings of how well stores are meeting their needs favor those retail channels that lead in transparency.
The first 100 customers to arrive at each location on June 15 received a wooden coin for a chance to win up to $100 in Lidl gift cards, the company stated.
While consumers are taking more trips across most retail channels, deep discount grocery is seeing some of the largest increases in shopper activity.
This collaboration between a chef of Tim Love's caliber and a major travel center network marks the first of its kind, Pilot Flying J noted in its announcement of the deal.
Most recently, the new TreeHouse Foods president and COO served as president and CEO of Essendant, a $5.4 billion value-added wholesaler of workplace products.
Even though none of the survey respondents had ever been to one of the grocer's locations in the U.S., 67% said it is likely that they will try shopping at Lidl, and 52% are excited about shopping there.
Pilot Flying J's key focus in food and beverage includes innovating fresh, made-to-order items, establishing a strong culinary presence, and providing fresh quality offerings to those on the road.
Aldi is bucking the trend plaguing many retailers by accelerating its growth of new stores with a total capital investment of $5 billion in new and remodeled stores throughout the next five years.