Food & Bev

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Lidl US attorneys respond to Kroger's private brands logo lawsuit

Attorneys for Lidl US have responded to Kroger’s lawsuit, filed June 30 in the U.S. District Court for the Eastern District of Virginia, reported the Richmond Times-Dispatch. Kroger alleges that Lidl’s “Preferred Selection” own brand label is infringing on its trademarked own brand “Private Selection” label. “Grocery giant Kroger does not have the right to preclude others from using generic terms in connection with any good or service.… Lidl denies that its use of Preferred Selection is likely to cause confusion, likely to cause dilution or constitutes unfair competition,” Lidl attorneys were quoted as saying, adding that “[Lidl] acted in good faith when it chose its Preferred Selection logo and that Kroger has not suffered any harm.” (Richmond Times-Dispatch)