The value inherent in the own brand proposition will help fuel the appeal of discounters, especially as Lidl extends its footprint in the United States.
Shoppers can now pay for their groceries at Aldi by tapping their contactless-enabled bank card, smartphone or other wearable device on a payment terminal.
The move is part of the grocery retailer’s strategy to deliver healthier and convenient food options to its consumers.
The acquisition is already bringing significant change to the retail landscape, especially to online grocery and private-label products.
Jeff Strack is president and CEO for the new Indiana Grocery Group 18 Strack & Van Til stores and two Town & Country stores. He spoke about the challenges he’s faced and the changes in store at the Morning Business Hour program at First Financial Bank in New York, reported the Chicago Tribune. “We lost 3,800 jobs in 9 months,” Strack told the newspaper. “[I] had to repair [our] relationships with employees and venders and reestablish [our] reputation.” Strack added that “they are going back to a lot of private label Strack & Van Til products. ‘We will have 4,000 of our own brand items,’” he was quoted as saying. (Chicago Tribune)
It’s the first 365 location to open in the state, and the first to open since Amazon’s acquisition of Whole Foods Market.
It not only encourages shoppers to try the grocer’s vast assortment of more than 7,000 private brand items, but also gives them incentive to come back for more.
Retailers who want to appeal to Latinx women with their own brand assortments should focus on meal prep, beauty and wellness.
The grocer will offer pumpkin-flavored coffee, creamers, oatmeal, yogurt, ice cream and cookies while supplies last.