A judge in Richmond early this week denied Kroger's request to stop Lidl from using the “Preferred Selection” logo, reported the Richmond Times-Dispatch. U.S. District Judge John A. Gibney Jr. made the call “after a day of testimony in which both sides presented expert witnesses who surveyed consumers to gauge confusion over the product logos … and set the case for a bench trial Jan. 11.” According to the report, Kroger officials made Lidl aware of their concerns about the similarity of the logos last year when Lidl filed its trademark application. (Richmond Times-Dispatch)
Given the recent industry shifts, Tingle offered some insights so grocers can remain competitive and win shoppers’ loyalty.
Harlem Park to Park worked with Whole Foods to create the Harlem Local Vendors Program that will ensure at least 20 vendors are always featured on store shelves.
Own brands make up 47% of the average e-commerce marketbasket for the French retailer, which is leading the way in that country's drive grocery fulfillment model.
Kroger is piloting a collection of Prep+Pared meal kits in its Cincinnati stores that is performing extremely well, according to chairman and CEO Rodney McMullen.
Attorneys for Lidl US have responded to Kroger’s lawsuit, filed June 30 in the U.S. District Court for the Eastern District of Virginia, reported the Richmond Times-Dispatch. Kroger alleges that Lidl’s “Preferred Selection” own brand label is infringing on its trademarked own brand “Private Selection” label. “Grocery giant Kroger does not have the right to preclude others from using generic terms in connection with any good or service.… Lidl denies that its use of Preferred Selection is likely to cause confusion, likely to cause dilution or constitutes unfair competition,” Lidl attorneys were quoted as saying, adding that “[Lidl] acted in good faith when it chose its Preferred Selection logo and that Kroger has not suffered any harm.” (Richmond Times-Dispatch)
Ruler stores, which average 19,000-sq.-ft., offer low prices and an expansive selection of Kroger’s Our Brands foods.
Daymon Worldwide recently interviewed 8,500 shoppers across eight countries for its white paper, titled "From Shopper to Advocate: The Power of Participation."
SE Grocers is leveraging online promotions like this one, as well as coupons and targeted offers, to invite shoppers to give private labels a try.