Hardware / Home Improvement

Image description

Target unveils own-branded smart lamp

Target has entered the connected devices arena with its own-branded smart lamp, unveiling it at its reopened showroom for Internet-connected devices in downtown San Francisco. According to the San Francisco Chronicle, “Target is selling the $50 lamp under its Threshold home furnishings brand, possibly the first time a retailer has attempted to design and sell its own Internet-connected device. Depending on how well it sells, the lamp could be just the first private-label smart device for Target, which is placing a bet on a still unproven smart-home consumer electronics market.” (San Francisco Chronicle)