International Expertise will provide executives a comprehensive understanding of the domestic and export private brand industry.
Merchandising / Marketing
The items are identified by a new blue tag at the shelf, indicating that the product is free from such things as additives, antibiotics and nitrates, among other bad-for-you ingredients. .
This hire is part of the company’s plan to bolster its leadership as it positions itself to tackle key growth initiative.
DesignMax may be a viable solution for companies that want to breathe new life into their private label offering.
Albertsons is heading to the Industry Coupon Conference to present a case study on how retailers can successfully market their private brands.
Pooki's Mahi this week launched the Customer for Life Program to reward repeat customers for loyalty, continuous feedback to improve 100% Kona coffee pods, white truffle salts, custom tea blends and private label products channel.
Walmart has recognized Nice-Pak as its Private Brand Supplier of the Year.
Plenti members can earn one Plenti point for every $2 spent at Southeastern Grocers stores.
Tulkoff has removed partially hydrogenated oils, trans fats and gluten from all Tulkoff Original Garlic Spreads.
To see their private brands succeed, retailers need to respond quickly to ever-evolving consumer demand, said Kelly Cookson, marketing manager at S4RB, to Kam City. “And like it or not, retailers are absolutely dependent on their suppliers when it comes to bringing these vital private brand products to market. The days of the ‘white label’ scenario — where products are simply re-branded with the retailer’s name — are now far behind us. Today, it’s all about creating compelling products that are exclusive to just one chain. And this requires close collaboration with suppliers so that best practice can be shared and followed by all concerned, leading to faster product development, leaner processes, controlled costs and — in the end — really satisfied customers.” (Kam City)