Merchandising / Marketing

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How wineries can leverage private-label options to expand distribution

“Wineries seeking to grow their businesses should focus on relationships with their retailers. Private label or offering store brands is one great way to build relationships,” said Siddarth Patel, owner of the Beverage Trade Network, to Wine Industry Advisor. Patel explained that retailers need SKUs to fill their gaps, and these offer incredible opportunities for wineries looking to expand. Patel offered his insights ahead of BTN’s biggest private-label and bulk wine show in the U.S., a two-day event that will explore different strategies on leveraging the private-label option. The International Bulk Wine and Spirits Show will be held July 26-27, 2017 in San Francisco, California. (Wine Industry Advisor)