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Amazon’s stock gets a bump from private label

Several outlets, including ValueWalk, reported that Cantor Fitzgerald analyst Youssef Squali bumped up Amazon’s stock target price from $965 to $970, fueled by a “growing number of [brick-and-mortar] store closings.” Squali gave some of the credit to Amazon’s potential in the private label arena. “He found that most of the online retailer’s private labels are in the electronics vertical, although he sees great opportunities in apparel, which makes up $24 billion in gross sales. His checks suggest that more private label brands are coming from the company,” ValueWalk stated. (ValueWalk)

 

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The eight private-label brands that may transform Amazon into a fashion powerhouse

Will Amazon be able to become a fashion powerhouse under its own brands? According to the Los Angeles Times, that’s the question the industry is facing right now as online shopping continues diverting traffic away from stores in a quickly evolving retail landscape. “The answer,” the article stated, “starts with the eight brands Amazon already is developing into its private-label stable. They open up a window on its in-house fashion ambitions and show a company looking to take advantage of its scale and traffic with basic looks that can build replenishment businesses.” The brands to keep your eyes open for are Lark & Ro, Ella Moon, Mae, Paris Sunday, Amazon Essentials, Buttoned Down, Goodthreads and Scout + Ro. (Los Angeles Times)

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Amazon’s private-label apparel might draw even more millennial shoppers

When it comes to shopping for clothes, millennials tend to flock to Amazon. “Amazon’s share of millennial apparel dollars could inflate even further in the next few years as the online retail giant continues its private-label push,” speculated Pymnts. “It is likely Amazon will continue to build out its private-label offerings as a way to fill in gaps in offerings from suppliers (turned competitors) and rake in the revenue from the additional sales.” (Pymnts)

 

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Is Amazon making moves to roll out a private-label plus-size brand?

It’s been hush-hush, but for the past year, Amazon has been delving more into private-label apparel territory. The latest buzz comes via Racked, which is speculating whether the online giant might be looking to start a dedicated plus-size brand or simply adding a plus-size offering in its seven existing brands. “It makes sense that Amazon is getting more aggressive when it comes to plus-size. Plus-size apparel is a $20 billion market, and while it is rich with shoppers — 65% of American women are a size 14 and up — it is also a category that brands and investors alike often overlook.” (Racked)