Product Development

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How wineries can leverage private-label options to expand distribution

“Wineries seeking to grow their businesses should focus on relationships with their retailers. Private label or offering store brands is one great way to build relationships,” said Siddarth Patel, owner of the Beverage Trade Network, to Wine Industry Advisor. Patel explained that retailers need SKUs to fill their gaps, and these offer incredible opportunities for wineries looking to expand. Patel offered his insights ahead of BTN’s biggest private-label and bulk wine show in the U.S., a two-day event that will explore different strategies on leveraging the private-label option. The International Bulk Wine and Spirits Show will be held July 26-27, 2017 in San Francisco, California. (Wine Industry Advisor)


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Amazon’s private label Elements quietly rolls out vitamin and supplements line

Amazon has quietly entered the supplement space, adding new product late last month to its existent, and rather stagnant, private label, Amazon Elements. The label originally launched in 2014 with Amazon’s own brand of baby wipes and diapers, but the online behemoth pulled the diapers from the label a little more than two years ago. Now, “the brand has expanded to include a small selection of vitamins and supplements, according to TechCrunch. Amazon also seems to be using the quiet launch to drive Prime membership. None of the new products are available to all Amazon shoppers, reported TechCrunch, “you have to be a Prime member to order them. But even more oddly, you have to ‘request an invitation’ to buy the products.” (TechCrunch)


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Target unveils own-branded smart lamp

Target has entered the connected devices arena with its own-branded smart lamp, unveiling it at its reopened showroom for Internet-connected devices in downtown San Francisco. According to the San Francisco Chronicle, “Target is selling the $50 lamp under its Threshold home furnishings brand, possibly the first time a retailer has attempted to design and sell its own Internet-connected device. Depending on how well it sells, the lamp could be just the first private-label smart device for Target, which is placing a bet on a still unproven smart-home consumer electronics market.” (San Francisco Chronicle)